What is the best kept secret to marketing a private practice? The secret is to not only market your services to “users” of therapy (your clients/Ideal client), but to not forget about marketing your services to the “buyers” of therapy services!
That’s right! As private practice operators we cannot just work to identify our ideal clients, find out where they are, and then plan strategies to market directly to them. We also need to be aware that there are businesses, organizations, and foundations out there who buy (or pay for) therapy services for your ideal clients! Your job is to locate them and develop a powerful professional relationship with them as well.
On this Master Idea episode, Chris Swenson helps the listener understand the idea of buyers and users. Plus, gives them a couple of steps to begin marketing their services to buyers. Marketing your services to buyers as well as users is the best kept secret to marketing your private practice. Give a listen!
What are some other potential buyers of therapy services? What strategies have you used to market your services to those buyers? Email your comments to: firstname.lastname@example.org
P. S. What would you like to know about marketing a private practice? Click the link or email your thoughts to: email@example.com