Creating a marketing plan for your therapy business is no different than creating a treatment plan for your clients. In other words, if you can create a treatment plan, you can create a marketing plan!
On this episode of Master Private Practice, Chris Swenson helps the listener understand how creating a marketing plan is no different than creating a treatment plan. He uses language that therapists already understand and then uses that language to help them understand how to create a marketing plan. Give the episode a listen!
As a therapist, you already know how to create a treatment plan for the individual in your office. You have identified the plan you are going to use to help them in detail. In fact, you do this every time a client comes in!
A marketing plan is nothing but a glorified treatment plan. In other words, this becomes the plan you are going to use to help this population; not just one individual. You need to identify the population, their struggles, and how you are going to intervene to help them (by offering therapy services, groups, programs, etc..). Essentially, you are designing a treatment plan on how you are going to intervene with a particular issue among a particular population!
Now, you do need to incorporate how they are going to find you and how you are going to find them in the development of your treatment (marketing) plan. This is where marketing strategies come into play. The various strategies are nothing but ways of how they can find you and how you can find them! Without that, you will not be able to intervene!
So, dive deeper into this discussion by listening to the episode!
P.S. If you have any thoughts or questions about marketing your private practice, then email: firstname.lastname@example.org
P.P.S. Marketing continues to be the number one struggles for therapists in private practice despite the plethora of information and help online. I would love to solve this problem once and for all! If you happen to have any thoughts or ideas on this subject I would love to hear them. Email them to: email@example.com