Ep 13 – Profit is Vital; But Not What You Live For!

Ep 13 - Profit is Vital; But Not What You Live For!

On this Master Idea episode, Chris Swenson introduces a unique way of looking at profit for your business. Inspired by Allan Dib, author of the book, “1 Page Marketing Plan.”


Our bodies need oxygen to live but the oxygen is not what we live FOR! In other words, oxygen is vital for us to remain alive but not the sole reason we live our lives for!


Profit or making money is no different! Profit is vital to keep your business alive! However, it is not the sole purpose of what you are in business for!


Making a profit allows your business to operate and function, therefore allowing you to use that platform to truly live out what you are actually LIVING FOR!


Quite simply… Profit is vital; but it is not what you are living for or for why you are in business! Without it, you will not be able to make a difference in the lives of others because your business will die and fail!

About Chris Swenson

Chris Swenson is a true Private Practice Warrior who believes that therapists in private practice are in the best position to truly make a difference in the mental health concerns of our world. He loves helping people succeed in private practice as he studies, embodies, and teaches the fundamentals of mastering private practice. Learn more about Chris at http://imchrisswenson.com