MASTER PRIVATE PRACTICE

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Marketing

What is the best kept secret to marketing a private practice? The secret is to not only market your services to “users” of therapy (your clients/Ideal client), but to not forget about marketing your services to the “buyers” of therapy services! That’s right! As private practice operators we cannot just […]

MPP EP 22 – The Best Kept Secret to Marketing ...

March 8, 2018 in Marketing tagged marketing / private practice by Chris Swenson

Creating a marketing plan for your therapy business is no different than creating a treatment plan for your clients. In other words, if you can create a treatment plan, you can create a marketing plan! On this episode of Master Private Practice, Chris Swenson helps the listener understand how […]

Ep 21 – If You Can Create a Treatment Plan, ...

February 28, 2018 in Marketing tagged marketing plan / private practice / Therapy business / treatment plan by Chris Swenson

“No longer can people say that therapists make the worst marketers! Cause we are going to find out that, oh man, people will be coming to therapists for help with marketing! Now wouldn’t that be cool!” – Chris Swenson On this episode of Master Private Practice, Chris Swenson compares […]

Ep 20 – Therapists are the Worst Marketers! B.S.!!!

February 21, 2018 in Marketing tagged marketing / private practice by Chris Swenson

On this Master Idea episode, Chris Swenson introduces the reader to one of his most successful marketing strategies, “content marketing!” Chris Swenson has used a content marketing strategy since the beginning of his private practice. In fact, the strategy has been one of the most successful for engaging […]

Ep 16 – The Marketing Strategy that Really Works for ...

January 15, 2018 in Marketing / Operations tagged blogging / content marketing by Chris Swenson

On this Master Idea episode, Chris Swenson discusses how to be strategically effective with business cards. Business cards are an essential marketing tool for anyone in private practice. However, it is important to be sure you are using those tools effectively! The therapy experience for clients is very personal, […]

Ep 15 – What Every Therapist Needs to Know About ...

January 10, 2018 in Marketing tagged business cards / marketing by Chris Swenson

BUILDING YOUR IDEAL PRIVATE PRACTICE A Guide for Therapists and Other Healing Professionals, 2nd Ed. by Lynn Grodzki On this Master Note episode, Chris Swenson features four of his favorite Master Ideas from the book “Building Your Ideal Private Practice” by Lynn Grodzki. Master Ideas we explore in this one […]

EP 14 MN – Building Your Ideal Private Practice

January 4, 2018 in Ethics / Management / Marketing / Master Notes Episodes / Mindset / Money / Operations tagged Lynn Grodzki / Master Notes / private practice by Chris Swenson

In this Master Private Practice episode, Chris Swenson emphasizes the importance of mental toughness in private practice. Many in our profession continue to talk a great deal about all the business operations that we were never trained for in grad school; which is important. However, the concept of mindset […]

Ep 11 – Be a Private Practice Special Operative!

December 28, 2017 in Entrepreneur / Ethics / Management / Marketing / Mindset / Money / Operations tagged mental toughness / mindset / private practice by Chris Swenson

THE ENTREPRENEUR ROLLER COASTER Why Now is the Time to #JoinTheRide by Darren Hardy On this Master Note episode, Chris Swenson features four of his favorite Master Ideas from the book “The Entrepreneur Roller Coaster” by Darren Hardy. Master Ideas we explore in this one are Decision Time – […]

Ep 10 MN – The Entrepreneur Roller Coaster

December 13, 2017 in Entrepreneur / Ethics / Management / Marketing / Master Notes Episodes / Mindset / Money / Operations tagged Darren Hardy / Entrepreneur's roller coaster / Fear / Master Notes / success by Chris Swenson

On this episode, Chris Swenson offers his latest personal reflections about private practice success and offers some great supporting words for anyone struggling to build their practice. Some of the key points are: In order to achieve success in private practice, or any other business, you must remain consistent […]

Ep 9 – What it Really Takes to Succeed in ...

December 12, 2017 in Marketing / Mindset / Operations / Uncategorized tagged business / consistency / private practice / success / therapy practice by Chris Swenson

On this Master Idea episode, Chris Swenson continues the discussion from Episode 7 but goes further to help you understand how “thee most essential factor in therapy marketing” helps to create a solid marketing strategy. Building on the essential “know, like, and trust” factor, Chris Swenson breaks down some […]

Ep 8 – The Key to Building a Solid Marketing ...

December 11, 2017 in Marketing tagged marketing strategy / private practice / Therapy business by Chris Swenson

There are numerous marketing strategies that you can use to find clients. However, what strategies are truly the most effective for therapists? The business of therapy is a service oriented business that is absolutely confidential and private in nature. In other words, it is not like a traditional service […]

Ep 7 – “THEE” Most Essential Factor of Marketing for ...

December 7, 2017 in Marketing tagged marketing / private practice / Therapy business by Chris Swenson

What does Joe Sanok, Abraham Lincoln, and Physics class have to do with each other? Let alone, what do they all have to do with Private Practice? On this Master Idea episode, Chris Swenson will tie all three together in a way that will greatly help you understand a key […]

Ep 6 – What does Joe Sanok, Abraham Lincoln, & ...

December 5, 2017 in Marketing tagged Joe Sanok / marketing / private practice by Chris Swenson

THE MILLION DOLLAR PRIVATE PRACTICE Using Your Expertise to Build a Business that Makes a Difference by David Steele On this Master Note episode, Chris Swenson features four of his favorite Master Ideas from the book “The Million Dollar Private Practice” by David Steele. Master Ideas we explore in […]

Ep 5 – MN The Million Dollar Private Practice

December 1, 2017 in Entrepreneur / Ethics / Management / Marketing / Master Notes Episodes / Mindset / Money / Operations tagged David Steele / marketing / Master Note / Million Dollar Private Practice / private practice by Chris Swenson

On this Master Idea episode, Chris Swenson introduces the listener to a key marketing formula: Private Practice Marketing = Community Service (CS) + Giving (G) + Romance (R) Casey Truffo, author of Be a Wealthy Therapist, essentially describes Community Service (CS) best when she states, “If you’re not marketing […]

Ep 4 – Private Practice Marketing = CS+G+R

November 29, 2017 in Marketing tagged Be a Wealthy Therapist / Casey Truffo / Giving / marketing / Romance / Service by Chris Swenson

On this Master Idea episode, Chris Swenson, LMFT introduces the listener to a simple way to remember a key aspect of marketing. This Master Idea episode is inspired by the book, “Book Yourself Solid” by Michael Port. It is well known in marketing and sales that ABC means “Always […]

Ep 3 – ABC of Marketing for Therapists

November 18, 2017 in Marketing tagged marketing / private practice by Chris Swenson