On this Master Idea episode, Chris Swenson, LMFT introduces the listener to a simple way to remember a key aspect of marketing. This Master Idea episode is inspired by the book, “Book Yourself Solid” by Michael Port.
It is well known in marketing and sales that ABC means “Always Be Closing!” However, that usually brings up images of pushy salespeople that simply turns private therapists away. So, as many of us therapist like to do… Let’s reframe this to reflect ABC as Always Be Communicating! Give the episode a listen to get all the details!!!
If you would like to purchase the book, Book Yourself Solid by Michael Port, simply click http://amzn.to/2zO5Crg