What is the best kept secret to marketing a private practice? The secret is to not only market your services to “users” of therapy (your clients/Ideal client), but to not forget about marketing your services to the “buyers” of therapy services!   That’s right! As private practice operators we cannot […]

MPP EP 22 – The Best Kept Secret to Marketing ...


Creating a marketing plan for your therapy business is no different than creating a treatment plan for your clients. In other words, if you can create a treatment plan, you can create a marketing plan!   On this episode of Master Private Practice, Chris Swenson helps the listener understand how […]

Ep 21 – If You Can Create a Treatment Plan, ...


“No longer can people say that therapists make the worst marketers! Cause we are going to find out that, oh man, people will be coming to therapists for help with marketing! Now wouldn’t that be cool!” – Chris Swenson   On this episode of Master Private Practice, Chris Swenson compares […]

Ep 20 – Therapists are the Worst Marketers! B.S.!!!



On this Master Idea episode, Chris Swenson discloses the real key to private practice success; to win from within everyday! This is a must-listen-to episode if you truly want to gain the key to private practice success!   Too many of us in private practice continue to focus upon the […]

Ep 19 – The Key to Private Practice Success: Win ...


Many of us in private practice have experienced the event where a client decides to see someone else for therapy. Or, when you have worked so hard to attract clients and those clients decided to choose to work with someone else. Ouch! I know! Does this mean we suck? Are […]

Ep 18 – Therapists! Rejection is NOT About You!


Jim Rome, host of the Jim Rome Show, explained on a recent podcast a question he had to ask himself that really made the difference in his success. That question… “What Price Are You Willing to Pay?”   Jim seems to be referring to what price are you willing to […]

Ep 17 – What Price Are You Willing to Pay?



On this Master Idea episode, Chris Swenson introduces the reader to one of his most successful marketing strategies, “content marketing!”     Chris Swenson has used a content marketing strategy since the beginning of his private practice. In fact, the strategy has been one of the most successful for engaging […]

Ep 16 – The Marketing Strategy that Really Works for ...


On this Master Idea episode, Chris Swenson discusses how to be strategically effective with business cards. Business cards are an essential marketing tool for anyone in private practice. However, it is important to be sure you are using those tools effectively!   The therapy experience for clients is very personal, […]

Ep 15 – What Every Therapist Needs to Know About ...


BUILDING YOUR IDEAL PRIVATE PRACTICE A Guide for Therapists and Other Healing Professionals, 2nd Ed. by Lynn Grodzki   On this Master Note episode, Chris Swenson features four of his favorite Master Ideas from the book “Building Your Ideal Private Practice” by Lynn Grodzki. Master Ideas we explore in this one […]

EP 14 MN – Building Your Ideal Private Practice



On this Master Idea episode, Chris Swenson introduces a unique way of looking at profit for your business. Inspired by Allan Dib, author of the book, “1 Page Marketing Plan.”   Our bodies need oxygen to live but the oxygen is not what we live FOR! In other words, oxygen […]

Ep 13 – Profit is Vital; But Not What You ...


On this Master Idea episode, Chris Swenson blends Tony Robbins‘ power of questions with an idea from a book written by Robert Maurer.   Robert Maurer in his book, “One Small Step Can Change Your Life” tells us that the key to achieving our goals and reaching mission success, comes […]

MPP Ep 12 – One Powerful Question to Help Reach ...


In this Master Private Practice episode, Chris Swenson emphasizes the importance of mental toughness in private practice.   Many in our profession continue to talk a great deal about all the business operations that we were never trained for in grad school; which is important. However, the concept of mindset […]

Ep 11 – Be a Private Practice Special Operative!



THE ENTREPRENEUR ROLLER COASTER Why Now is the Time to #JoinTheRide by Darren Hardy   On this Master Note episode, Chris Swenson features four of his favorite Master Ideas from the book “The Entrepreneur Roller Coaster” by Darren Hardy. Master Ideas we explore in this one are Decision Time – […]

Ep 10 MN – The Entrepreneur Roller Coaster


On this episode, Chris Swenson offers his latest personal reflections about private practice success and offers some great supporting words for anyone struggling to build their practice.    Some of the key points are: In order to achieve success in private practice, or any other business, you must remain consistent […]

Ep 9 – What it Really Takes to Succeed in ...


On this Master Idea episode, Chris Swenson continues the discussion from Episode 7 but goes further to help you understand how “thee most essential factor in therapy marketing” helps to create a solid marketing strategy.   Building on the essential “know, like, and trust” factor, Chris Swenson breaks down some […]

Ep 8 – The Key to Building a Solid Marketing ...



There are numerous marketing strategies that you can use to find clients. However, what strategies are truly the most effective for therapists?   The business of therapy is a service oriented business that is absolutely confidential and private in nature. In other words, it is not like a traditional service […]

Ep 7 – “THEE” Most Essential Factor of Marketing for ...


What does Joe Sanok, Abraham Lincoln, and Physics class have to do with each other? Let alone, what do they all have to do with Private Practice?  On this Master Idea episode, Chris Swenson will tie all three together in a way that will greatly help you understand a key […]

Ep 6 – What does Joe Sanok, Abraham Lincoln, & ...


THE MILLION DOLLAR PRIVATE PRACTICE Using Your Expertise to Build a Business that Makes a Difference by David Steele   On this Master Note episode, Chris Swenson features four of his favorite Master Ideas from the book “The Million Dollar Private Practice” by David Steele. Master Ideas we explore in […]

Ep 5 – MN The Million Dollar Private Practice



On this Master Idea episode, Chris Swenson introduces the listener to a key marketing formula: Private Practice Marketing = Community Service (CS) + Giving (G) + Romance (R)   Casey Truffo, author of Be a Wealthy Therapist, essentially describes Community Service (CS) best when she states, “If you’re not marketing […]

Ep 4 – Private Practice Marketing = CS+G+R


On this Master Idea episode, Chris Swenson, LMFT introduces the listener to a simple way to remember a key aspect of marketing. This Master Idea episode is inspired by the book, “Book Yourself Solid” by Michael Port.   It is well known in marketing and sales that ABC means “Always […]

Ep 3 – ABC of Marketing for Therapists


On this episode, Chris shares his Going Into Private Practice Story! Chris also invites the listeners to share their “going into private practice stories” by sending the story to chriss@masterprivatepractice.com

Ep 2 – Chris’ Private Practice Story



What is Master Private Practice?   On this initial episode, Chris Swenson, LMFT introduces Master Private Practice to the listener. If you want to learn more about Master Private Practice, then check out this episode.   Master Private Practice with Chris Swenson, LMFT features the best Big Ideas (Master Ideas) […]

Ep 1 – What is Master Private Practice?